graphic packages & design

all elements designed & animated by me, Joe P.


Food.com & Genius Kitchen - IN THE MIX with MATT FX

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For Food.com & Genius Kitchen’s cooking show “In the Mix” hosted by DJ Matt Fx, I created a title sequence, thirds, and interspersed graphics full of bold colors and cartoon concepts threading music and food. This all to highlight the way Matt FX (a notable NY DJ, food critic, chef and music supervisor for Broad City) synthesizes and whisks together cuisine and culture.

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NBC : TODAY SHOW - Skincare A to Z

For the Today Show’s digital series Skincare A to Z, I designed a series of title cards and thirds resembling labels found on hip, modern perfumes and make up labels.
Which perfumes and make up labels? To be honest, I’m not exactly sure. In doing research for this project, I happened to have a skincare aficionado close at hand (ring finger to be specific, ha ha, I’m hinting at my wife here, folks!) who guided me to the looks of her favorite tinctures and whatnot. It wasn’t Glossier, but I do think one was named like Crystal Waters or some other cross between a Deep Purple song and make up.

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Zephyr Teachout - Campaign Poster

While my political leanings only go so far into my work, I did enjoy working on the campaign to make Zephyr Teachout the mayor of New York way back when. While her and Tim Wu did not defeat Andrew Cuomo, let’s face it, they should have!

You’ve gotten to far into my site now, and there’s no turning back before hearing a hot take: not the most controversial of opinions, and in fact something I think both sides of the polarized political spectrum believes in, but let’s break up big tech, huh? This is something Teachout and Wu (now serving in the Biden administration) talked about in 2014, and it’s still extremely relevant now. We don’t know the innovation we’re missing!